Philosophy Dictionary of ArgumentsHome | |||
| |||
Terminology: This section explains special features of the language used by the individual authors. _____________Annotation: The above characterizations of concepts are neither definitions nor exhausting presentations of problems related to them. Instead, they are intended to give a short introduction to the contributions below. – Lexicon of Arguments. | |||
Author | Concept | Summary/Quotes | Sources |
---|---|---|---|
Naomi Klein on Terminology - Dictionary of Arguments
Brocker I 939 Terminology/Klein: Branding: the creation of brand awareness and thus a corresponding consumer behaviour, which dramatically increased their profit margins in the 1990s. This process of creating new demand markets - no longer the material product, but only the brand is produced, advertised, demanded and bought in any material product - runs parallel to the abolition of traditional industrial production and conventional forms of work and employment in the global North. >Jobs/Klein. Klein calls the sports shoe marketer Nike, who does not own any of the production factories in which he has his shoes manufactured, the 'prototype of the product-free brand'(1). Brocker I 933 "Branding Breakthrough"/Klein: brand penetration: for consumers no price is too high for brand awareness: "For brand obsessed Brocker I 934 buyers consuming almost turned into a fetish and the brand name is attributed a talisman-like power"(2) This allows companies to engage in an ever-increasing range of economic activities. Brocker I 937 »Culture-Jamming«: Klein describes the practice of parodying advertising and intelligently subverting its message as 'an X-ray of the unconscious content of an advertising campaign'(3). >Advertising. Naomi Klein, No Logo: Taking Aim at the Brand Bullies, Toronto 2000. (Tenth Anniversary Edition with a New Introduction by the Author, New York 32010.) Dt.: Naomi Klein, No Logo! Der Kampf der Global Players um Marktmacht – Ein Spiel mit vielen Verlierern und wenigen Gewinnern, Frankfurt/M. 2015 (zuerst 2001) p. 202 2. Ibid. p. 152 3. Ibid. p. 282 Christine Bauhardt, „Naomi Klein, No Logo! (2000)“ in: Manfred Brocker (Hg.) Geschichte des politischen Denkens. Das 20. Jahrhundert. Frankfurt/M. 2018_____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. Translations: Dictionary of Arguments The note [Concept/Author], [Author1]Vs[Author2] or [Author]Vs[term] resp. "problem:"/"solution:", "old:"/"new:" and "thesis:" is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition. |
Klein, Naomi Brocker I Manfred Brocker Geschichte des politischen Denkens. Das 20. Jahrhundert Frankfurt/M. 2018 |