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|Myth||Gabriele Röttger-Denker Barthes zur Einführung Hamburg 1989
Röttger I 13
Myths of everyday life: the myth of everyday life is not only fighting against the petty bourgeois conscience but against the symbolic and semantic system of our civilization as a whole.
Myth/Barthes: Double-sidedness: he seizes on a semiological system, produces something that is meant and something that means, sign and meaning. His "first system" has meaning, sense, history. The meaning becomes the form in the myth, thus all its history gets evaporated. The myth deforms, it transforms history into nature.
Myth: precisely a resistive language like poetry falls easily into the hands of the myth. It is transformed into an empty meaning which serves to mean poetry. "Stolen Language".
Myth: the myth notes and explains nothing. Thus, it becomes evident that there is ultimately no "left" myth. The myth "stands right".
Barthes: what we must do is to seek an exercise of the real and the human."
E.g. Myth: 1. "The Great Family of Humans" (photo exhibition) refers to an underlying, identical "nature", which can ultimately only be explained by a strong will, the one of God.
Röttger-Denker I 20
E.g. Myth 2 »Rhetorique de l'image«. (Advertisement). Three messages:
1. Linguistic message
2. Encoded iconic (symbolic) message
3. Non-encoded iconic (literal) message.
E.g. Myth 3 "The Language of Fashion".
Mythologies: The Complete Edition, in a New Translation New York 2013