Albert Bandura on Social Learning - Dictionary of Arguments
Upton I 11
Social Learning/Bandura/Upton: According to Bandura’s social learning theory (1963), people learn through observing others’ behaviour and attitudes, using this as a model for their own behaviour.
Attention: in order for the behaviour to be learned, the observer must see the modelled behaviour.
Retention: the observer must be able to remember the modelled behaviour.
Reproduction: the observer must have the skills to reproduce the action.
Motivation: the observer must be motivated to carry out the action they have observed and remembered, and must have the opportunity to do so. Motivation may include seeing the model’s behaviour reinforced, while punishment may discourage repetition of the behaviour.
Upton I 12
Behavior/BanduraVsWatson/Bandura: the observer will imitate the model’s behaviour only if the model possesses characteristics that the observer finds attractive or desirable. Therefore, we do not always imitate others’ actions. We choose who to imitate – learning is not an automatic response but depends on internal processes as well as environmental ones.
Social learning theory/Upton: has sometimes been called a bridge between behaviourist and cognitive learning theories because it encompasses attention, memory and motivation._____________Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. Translations: Dictionary of Arguments The note [Concept/Author], [Author1]Vs[Author2] or [Author]Vs[term] resp. "problem:"/"solution:", "old:"/"new:" and "thesis:" is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Developmental Psychology 2011