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Social influence: Social influence in psychology refers to the way individuals change their behavior, attitudes, or beliefs due to the presence or actions of others. It encompasses conformity, persuasion, and obedience, driven by factors such as social pressure, authority, and the desire for approval. See also Social behavior, Behavior, Group behavior, Attitudes, Conformity, Persuasion, Coercion, Authority, Social dominance.
Annotation: The above characterizations of concepts are neither definitions nor exhausting presentations of problems related to them. Instead, they are intended to give a short introduction to the contributions below. – Lexicon of Arguments.

Author Concept Summary/Quotes Sources

Serge Moscovici on Social Influence - Dictionary of Arguments

Haslam I 94
Social influence/Moscovici: To test his ideas about minority influence, Moscovici and his colleagues developed a paradigm where participants made judgments about the colour of a slide (Moscovici et al., 1969)(1).
Haslam I 93
MoscoviciVsAsch: Moscovici (1976)(2) argued that, in focusing so much on majority influence, the conformity bias had led researchers to view social influence as a one-way street, where the minority always falls into line with the majority. However, as the few examples mentioned above clearly demonstrate.
>Conformity/Asch, >Majority/Asch, >Majority/Jetten/Hornsey, >Conformity/Psychological Theories.
In Moscovici’s experiment (>Experiment/Moscovici) it turned out, that contrary to the idea that people always conform to a majority (as might be expected based on the earlier Asch studies (Asch 1951(3), 1952(4), 1955(5)), the studies (…) show that a numerical minority is able to change the judgments of a majority.
>Conversion theory/Moscovici.

1. Moscovici, S., Lage, E. and Naffrechoux, M. (1969) ‘Influence of a consistent minority on the response of a majority in a color perception task’, Sociometry, 32: 365–80.
2. Moscovici, S. (1976) Social Influence and Social Change. London: Academic Press.
3. Asch, S.E. (1951) ‘Effects of group pressure upon the modification and distortion of judgment’, in H. Guetzkow (ed.), Groups, Leadership and Men. Pittsburgh, PA: Carnegie Press. pp. 177–90.
4. Asch, S.E. (1952) Social Psychology. Englewood Cliffs, NJ: Prentice-Hall.
5. Asch, S.E. (1955) ‘Opinions and social pressure’, Scientific American, 193: 31–5.

Robin Martin and Miles Hewstone, “Minority Influence. Revisiting Moscovici’s blue-green afterimage studies”, in: Joanne R. Smith and S. Alexander Haslam (eds.) 2017. Social Psychology. Revisiting the Classic Studies. London: Sage Publications

Explanation of symbols: Roman numerals indicate the source, arabic numerals indicate the page number. The corresponding books are indicated on the right hand side. ((s)…): Comment by the sender of the contribution. Translations: Dictionary of Arguments
The note [Concept/Author], [Author1]Vs[Author2] or [Author]Vs[term] resp. "problem:"/"solution:", "old:"/"new:" and "thesis:" is an addition from the Dictionary of Arguments. If a German edition is specified, the page numbers refer to this edition.
Moscovici, Serge
Haslam I
S. Alexander Haslam
Joanne R. Smith
Social Psychology. Revisiting the Classic Studies London 2017

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